Hello Reader,

Every year around this time, I find myself standing at the farmers' market—whether it’s blistering hot, rainy, chilly, or a perfect sunny day—wondering the same thing: Where are all the people?

It’s not uncommon to see vendors come and go. Some get discouraged when the sales aren’t what they hoped for and decide it’s not worth their time. But it raises the question—what is enough? And is it only about the money?

For us, it’s always been about more than just making a sale. We’re here to share good, honest food. We’re here to educate and connect—to help people understand why it’s so important to shop locally, eat seasonally, and know the hands that grow your food. Shouldn’t that be enough?

Sadly, some vendors shift to bigger markets like Concord or Portsmouth where the crowds (and the cash) might be more consistent. But when they leave the smaller, local markets, it weakens the whole community. Fewer vendors often lead to fewer customers. It's a cycle that hurts us all.

Here's something that might surprise you: Belknap County ranks as the second lowest in the entire state for purchasing local farm food. Why is this? If you are curious, check out this article.

From time to time, customers ask, “Is this all the vendors today?” I usually suspect they’re used to city markets. But let’s take a step back: how many vendors does it really take to make a meaningful market? A few passionate farmers offering veggies, meats, fruits, and baked goods? Maybe some cheese, wine, or something unique? Isn't that enough?

We’ve been conditioned to think bigger is always better—but is it?

The next time you’re out and about, and you see a farmer’s market sign or stumble upon a roadside farm stand, don’t drive past. Stop. Say hello. Grab something fresh. That small gesture means more than you know to the vendor behind the table—the one who planted, harvested, baked, and showed up, rain or shine, just to share a piece of their farm with you.

Food for thought....your farmers,

Michelle and Keith